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    Visionary entrepreneur with humble beginnings The 10Q with Jean-Claude Biver

    «My most treasured posession is love»
    Jean-Claude Biver


    Marketing genius. Watch visionary. Accomplished cheese-farmer. Jean-Claude Biver, the mastermind behind Hublot and current head of the LVMH watch division, is nothing if not versatile. This man of humble beginnings is easily the most passionate entrepreneur in the world of horology you will ever come across. Mirus got the chance to have him answer The 10Q.


    Big Bang anniversary models in white and black baquette diamonds.

    When he opened the show for Hublot at Basel World this year, Biver’s rock star-like presence reaffirmed that Hublot is not merely a high-end timepiece producer but a brand that has captured the imagination of watch enthusiasts. Biver does not bother with the conventional language of a watch salesman — quite the opposite, in fact. He cheerleads his message to an electrified crowd and, for a moment, the audience breathes in the energy he transmits. Those who have met Biver know that he is not putting on a show but rather being true to himself, a maverick who likes to think outside the box. When Biver took over at Hublot a decade ago, the company was anonymous. In a few short years, the brand was catapulted into the elite group of watchmakers and saw sales boom.

    Today, Biver acts as CEO for TAG Heuer and the world is watching the brand’s foray into smart watches, a collaboration with Intel and Google that will no doubt shake up this emerging segment. In the meantime, Mr. Biver was kind enough to take part in the MIRUS 10Q. Enjoy.


    What is your idea of perfect happiness?
    To me, happiness is to be in good health, to be loved and to have a job that is one’s passion.


    What is your greatest fear?
    Not to preserve the well-being and happiness of my children.


    What is the quality you most like in a man?

    Durability tests at the Hublot lab.

    What is the quality you most like in a woman?

    What do you consider your greatest achievement?
    My children.

    What is your most treasured posession?

    What is your favorite occupation?
    My job, which is my passion.

    What do you value most in your friends?
    Faith and love.

    Who are your heroes in real life?
    My family and my friends.

    How would you like to die?
    With a strong and deep trace of love left behind.


    Visit Hublot

    Visit Tag Heuer

    Visit Zenith