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    REGIO PARCO

    Turin may still be the Motor-City of Italy, but the neighborhood of Regio Parco is advancing with a creative pace that attracts entrepreneurs from all over the country.

     

    story Ivan Carvalho  photography Stefan Jermann
    Mirus magazine
    >

    issue no 5Regio Parco, Turin

    • page 01

      cover

    • page 3

      Textile origins of Regio Parco

    • page 11

      Regio Parco map illustrated

    • page 13

      Basic Village

    • page 27

      Bellissimo

    • page 36

      Master of chocolate

    • page 40

      Lavazza Nuvola

    • page 47

      From garage to gallery

    • page 50

      Architectural playground

    • page 55

      The Maurizio Vitale legacy

    • page 58

      LaLeo's soul food

    • page 62

      Turins fashion secret

    • page 68

      Not just a bag, it's Trakatan

    A BRIEF HISTORY ON REGIO PARCO
    AND ITS GARMENT DNA

    by Ivan Carvalho

     

    The Old Roman Catholic Church in what was then the Latinluk area of the city was destroyed along with much of the rest of the city when Prince Eugene of Savoy’s forces sacked Sarajevo in 1697 during the Great Turkish War. Ottoman Sarajevo never fully recovered from this and subsequent fires, plagues and periods of social unrest, coupled with the transfer of the seat of Bosnian government to Travnik, weakened the city’s status and prospects. However, libraries, schools and places of worship were built and rebuilt, and the city’s tradition of pluralism remained relatively intact.

    The defunct factory after the war.

    In the early 1830s, as the Ottoman Empire’s fortunes continued to decline, Bosnians openly revolted against the Empire. Other subsequent rebellions were suppressed up to the middle of the 19th century and the political and social fabric of Ottoman rule continued to unravel over the coming years. 

    In the early 1830s, as the Ottoman Empire’s fortunes continued to decline, Bosnians openly revolted against the Empire. Other subsequent rebellions were suppressed up to the middle of the 19th century and the political and social fabric of Ottoman rule continued to unravel over the coming years. 

    Garment production in full swing.

    Basic Village's philosophy started in the 80's of creating a work life balance — long before Google and Facebook adapted this idea.

    The Old Roman Catholic Church in what was then the Latinluk area of the city was destroyed along with much of the rest of the city when Prince Eugene of Savoy’s forces sacked Sarajevo in 1697 during the Great Turkish War. Ottoman Sarajevo never fully recovered from this and subsequent fires, plagues and periods of social unrest, coupled with the transfer of the seat of Bosnian government to Travnik, weakened the city’s status and prospects. However, libraries, schools and places of worship were built and rebuilt, and the city’s tradition of pluralism remained relatively intact.

    The defunct factory after the war.
    Garment production in full swing.

    In the early 1830s, as the Ottoman Empire’s fortunes continued to decline, Bosnians openly revolted against the Empire. Other subsequent rebellions were suppressed up to the middle of the 19th century and the political and social fabric of Ottoman rule continued to unravel over the coming years. 

    The original Aquilla factory.


    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 

    During this period from the 15th to 17th centuries, many of the buildings that comprise the present-day Old Town were constructed, including a number of the city’s most notable mosques, such as the Emperor’s Mosque and the Gazi Husrev-bey Mosque, as well as drinking fountains, market places, inns, and the Old Orthodox Church. Also of note during this period was an influx of Jews, firstly Sephardi fleeing Spain and Portugal, then Ashkenazi fleeing Hungary.

    The original Aquilla factory has been preserved to this day.

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 

    «Regio Parco is probably the fastest growing neighborhood in all of Italy. It is awaking from a 20 year state of hybernation.»
    Giorgio Benedutti

     

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century.
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century.
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century.  18 PT / HEADING 5
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century.

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’.

    Regio Parco Map

    INSIDE BASIC VILLAGE
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century.
     
    A WORK LEISURE HUB
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century.

    «The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century.» Lorenzo Boglione

    «The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century.» Lorenzo Boglione

    Inside BasicNet, prototyping and measuring new clothing lines

    BASIC VILLAGE WAS WHERE IT ALL STARTED FOR REGIO PARCO. MARCO BOGLIONE, A VISIONARY ENTREPRENEUR BOUGHT THE BUILDING. AUSTRO-HUNGARIAN RULE USHERED IN AN AGE OF RAPID CULTURAL AND POLITICAL DEVELOPMENT AS WELL AS BROAD-BASED INDUSTRIALIZATION OF SARAJEVO.

    Following the Russo-Turkish War of 1877-78, the Treaty of Berlin resolved that Bosnia and Herzegovina was to nominally remain under the sovereignty of the Ottoman Empire, though it was de facto ceded to Austria-Hungary. Austro-Hungarian rule ushered in an age of rapid cultural and political development as well as broad-based industrialization of Sarajevo. The Latin alphabet became more widely used, tramways and rail lines were established, and the city was electrified prior to the 20th century.  Many buildings that comprise present-day Sarajevo were constructed during this period, such as the Town Hall, the National Theatre, the National Museum and the Post Office.
    Basic Village is an enourmous complext that not only hosts the headquarters of Kappa, K-Way and Superga. There is super outlet store for all brands, loft apartments that you can rent, a grocery store, museum and a themed restaurant.
    Following the Russo-Turkish War of 1877-78, the Treaty of Berlin resolved that Bosnia and Herzegovina was to nominally remain under the sovereignty of the Ottoman Empire, though it was de facto ceded to Austria-Hungary. Austro-Hungarian rule ushered in an age of rapid cultural and political development as well as broad-based industrialization of Sarajevo. The Latin alphabet became more widely used, tramways and rail lines were established, and the city was electrified prior to the 20th century.  Many buildings that comprise present-day Sarajevo were constructed during this period, such as the Town Hall, the National Theatre, the National Museum and the Post Office.
    On the rooftop of Basic Village, Regio Parco
    Inside headquarters of Kappa
    Following the Russo-Turkish War of 1877-78, the Treaty of Berlin resolved that Bosnia and Herzegovina was to nominally remain under the sovereignty of the Ottoman Empire, though it was de facto ceded to Austria-Hungary. Austro-Hungarian rule ushered in an age of rapid cultural and political development as well as broad-based industrialization of Sarajevo. The Latin alphabet became more widely used, tramways and rail lines were established, and the city was electrified prior to the 20th century.  Many buildings that comprise present-day Sarajevo were constructed during this period, such as the Town Hall, the National Theatre, the National Museum and the Post Office.
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 
    View from the Basic Lofts
    Basic Village, entrance by Corso Regio Parco
    Basic Village, entrance by Corso Regio Parco
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 

    «MARCO BOGLIONE WAS THE INITIAL SPARK OF THIS NEIGHBORHOOD SOME 20 YEARS AGO»
    Stefano, owner of BarTu

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 

    «MARCO BOGLIONE WAS THE INITIAL SPARK OF THIS NEIGHBORHOOD SOME 20 YEARS AGO»

    Stefano, owner of BarTu

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 

    «MARCO BOGLIONE WAS THE INITIAL SPARK OF THIS NEIGHBORHOOD SOME 20 YEARS AGO»
    Stefano, owner of BarTu

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 

     

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 

    «MARCO BOGLIONE WAS THE INITIAL SPARK OF THIS NEIGHBORHOOD SOME 20 YEARS AGO»

    Stefano, owner of BarTu

    Lorenzo Boglione, Vice President sales of Kappa

    BELLISSIMO
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’.
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century.

    We want to bring flavours of other cities to Torino and make them ours.
    Luca Ballarini

    LUCA BALLARINI IS A SELF TAUGHT GRAPHIC DESIGNER WHO STARTED OUT WITH CREATING FLYERS FOR BANDS AND EVENTS AND EVENTUALLY GOT ATTENTION AND TRUST FROM BIG BRANDS.

    Following the Russo-Turkish War of 1877-78, the Treaty of Berlin resolved that Bosnia and Herzegovina was to nominally remain under the sovereignty of the Ottoman Empire, though it was de facto ceded to Austria-Hungary. Austro-Hungarian rule ushered in an age of rapid cultural and political development as well as broad-based industrialization of Sarajevo. The Latin alphabet became more widely used, tramways and rail lines were established, and the city was electrified prior to the 20th century.  Many buildings that comprise present-day Sarajevo were constructed during this period, such as the Town Hall, the National Theatre, the National Museum and the Post Office.
    Luca Ballarini and his creative team
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century.
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century.
    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’.

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’.

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’.

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’.

     

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’.

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’.

    Following the Russo-Turkish War of 1877-78, the Treaty of Berlin resolved that Bosnia and Herzegovina was to nominally remain under the sovereignty of the Ottoman Empire, though it was de facto ceded to Austria-Hungary. Austro-Hungarian rule ushered in an age of rapid cultural and political development as well as broad-based industrialization of Sarajevo. The Latin alphabet became more widely used, tramways and rail lines were established, and the city was electrified prior to the 20th century.  Many buildings that comprise present-day Sarajevo were constructed during this period, such as the Town Hall, the National Theatre, the National Museum and the Post Office.

    GUIDO GOBINO CREATES « HAUTE-COUTURE» IN THE CHOCOLATE WORLD. FROM THE SMALL FACTORY IN REGIO PARCO, HE LITERALLY CONQUERS THE WORLD.

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’.

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’.

     

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’.

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’.

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 

    House creation with orange
    Gobino at work
    Gobino at work

    During this period from the 15th to 17th centuries, many of the buildings that comprise the present-day Old Town were constructed, including a number of the city’s most notable mosques, such as the Emperor’s Mosque and the Gazi Husrev-bey Mosque, as well as drinking fountains, market places, inns, and the Old Orthodox Church. Also of note during this period was an influx of Jews, firstly Sephardi fleeing Spain and Portugal, then Ashkenazi fleeing Hungary.

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’. The city grew significantly over the next two centuries, with intensive building in the 16thcentury leading to a population estimated at over 80,000 by the middle of the 17th century. 

    House creation with orange

    During this period from the 15th to 17th centuries, many of the buildings that comprise the present-day Old Town were constructed, including a number of the city’s most notable mosques, such as the Emperor’s Mosque and the Gazi Husrev-bey Mosque, as well as drinking fountains, market places, inns, and the Old Orthodox Church. Also of note during this period was an influx of Jews, firstly Sephardi fleeing Spain and Portugal, then Ashkenazi fleeing Hungary.

    During this period from the 15th to 17th centuries, many of the buildings that comprise the present-day Old Town were constructed, including a number of the city’s most notable mosques, such as the Emperor’s Mosque and the Gazi Husrev-bey Mosque, as well as drinking fountains, market places, inns, and the Old Orthodox Church. Also of note during this period was an influx of Jews, firstly Sephardi fleeing Spain and Portugal, then Ashkenazi fleeing Hungary.timated at over 80,000 by the middle of the 17th century. 

    LA NUVOLA LAVAZZA IS A CAMPUS THAT INVITES

    THE NEIGHBORHOOD TO PARTICIPATE
    Giorgio Benedutti

     

    When I arrive at Gori’s studio, he’s deep in preparation for Madrid fashion week. One assistant pins khaki fabric to mannequins while another shuffles camouflage print and afghan scarves around the cutting table. A pile of de-constructed 1930s military jackets awaits resurrection in the corner. Gori observes them at work, occasionally tweaking between soft-spoken but firm instruction.

    His latest collection, The origin of evil, is all muddy khaki, greys and afghan check, observing “how certain groups of people have created a movement to fight for their democratic freedoms, for economic and socio-political changes in the Arab Spring,” he says. “I see it as a new subculture in itself. Aside from the aesthetic, I was interested in the revolutionary subject, the struggle to change things.”

    And isn’t that what subcultures do? They disrupt culture in waves of innovation until the underdog is eventually absorbed into mainstream culture. Gori’s work evokes this disorder of human experience, and his inimitable style has even earned him a Jack Daniels sponsorship, the ultimate rock’n’roll badge of honor. It’s these whisky-drenched nights with kindred spirits that fuel his work.

    “When I go to rock bars here in Poble Nou, it’s the skinheads, bikers, punks and aesthetic movements associated with music that move me – new wave, punk, post-punks…” Gori tells me, somewhat dreamily, from his private atelier above the studio. “I’m inspired by values that transcend aesthetics.”

    And isn’t that what subcultures do? They disrupt culture in waves of innovation until the underdog is eventually absorbed into mainstream culture. Gori’s work evokes this disorder of human experience, and his inimitable style has even earned him a Jack Daniels sponsorship, the ultimate rock’n’roll badge of honor. It’s these whisky-drenched nights with kindred spirits that fuel his work.

    “When I go to rock bars here in Poble Nou, it’s the skinheads, bikers, punks and aesthetic movements associated with music that move me – new wave, punk, post-punks…” Gori tells me, somewhat dreamily, from his private atelier above the studio. “I’m inspired by values that transcend aesthetics.”

    AUSTRO-HUNGARIAN RULE USHERED IN AN AGE OF RAPID CULTURAL AND POLITICAL DEVELOPMENT AS WELL AS BROAD-BASED INDUSTRIALIZATION OF SARAJEVO. THE LATIN ALPHABET BECAME MORE WIDELY USED, TRAMWAYS AND RAIL LINES WERE ESTABLISHED, AND THE CITY WAS ELECTRIFIED PRIOR TO THE 20

    In the middle of the 15th century the settlements that existed in the Sarajevo valley were annexed by the Ottoman Empire, with 1461 accepted as the date of the establishment of the city by the Turks. The name of the city relates to the Ottoman governor’s castle, ‘Saray’.

    FROM GARAGE TO GALLERY

    It’s a Sunday in Regio Parco, Turin. Not much happening. Other than some kids flaunting their BMX’s, folks jogging along the river, passing the internationally acclaimed new University building by starchitect Sir Norman Foster and locals grabbing their long awaited breakfast at the Pasticceria Raspino on Corso Regio Parco. Locals tell me that the Torinese come from the other end of the city just to savor those incredible pastries and croissants. I dig in and prepare myself for a long day on the road. Slowly heading to the other end of Regio Parco, towards the cemetery and then walking on Corso Novara, a street that has seen better days and seems to serve as a major connector from one side to the other. READ FULL STORY BY CLICKING HERE

    VIA MONTALCIATA
    A dramatic space, light flooded from its glass roof, molded concrete floors, several rooms — a dream of every galerista. Still in awe, the owner Franco Noero, a seasoned art enthusiast with a profound track record, is greeting me. He participates at Freeze in London and Art Basel where he is also in the selection committee. This well styled and sophisticated Italian at first doesn’t fit this run down street he now calls home, but at a second thought the grit makes sense and it makes it ever more interesting. It’s as if I can still whiff the traces of Arturo Herero, the Venezuelan artist who painted his masterpieces directly on to the wall and placed giant backdrops on the balconies of the old high-rise building next door. An installation on a building where each inhabitant becomes part of the installation, genius! READ FULL STORY BY CLICKING HERE

    Franco Noero is passionate about his neighborhood so he takes me out on a walk and I soon discover cute little city houses that have been carefully restored, right next to a skeleton of a former factory. While this construction looks abandoned and displaced at first, one can only assume that it will be given new purpose quite soon. READ FULL STORY BY CLICKING HERE

    We stroll by a nondescript, but perfectly renovated house and Noero points out that this is the home of none other than Gianni Piacentino, one of Italy’s most acclaimed artists.

    FROM POST WAR TO MODERNISM AND HIGH-TECH ARCHITECTURE, REGIO PARCO IS A BLANC CANVAS FOR ARCHITECTS AND URBANITES 

     The Old Roman Catholic Church in what was then the Latinluk area of the city was destroyed along with much of the rest of the city when Prince Eugene of Savoy’s forces sacked Sarajevo in 1697 during the Great Turkish War. Ottoman Sarajevo never fully recovered from this and subsequent fires, plagues and periods of social unrest, coupled with the transfer of the seat of Bosnian government to Travnik, weakened the city’s status and prospects. However, libraries, schools and places of worship were built and rebuilt, and the city’s tradition of pluralism remained relatively intact.

    »IT IS IMPORTANT TO RESPECT THE HISTORY OF ARCHITECTURE»

    Baiato
    Architect of Basic Village and Cineporto

    CASA HOLLYWOOD SITS ON THE FRINGES OF REGIO PARCO AND IS AN EXAMPLE OF HOW FAST THIS NEIGHBORHOOD IS MOVING FORWARD

    AUSTRO-HUNGARIAN RULE USHERED IN AN AGE OF RAPID CULTURAL AND POLITICAL DEVELOPMENT AS WELL AS BROAD-BASED INDUSTRIALIZATION OF SARAJEVO. THE LATIN ALPHABET BECAME MORE WIDELY USED, TRAMWAYS AND RAIL LINES WERE ESTABLISHED, AND THE CITY WAS ELECTRIFIED PRIOR TO THE 20

    Maurizio Vitale

    AUSTRO-HUNGARIAN RULE USHERED IN AN AGE OF RAPID CULTURAL AND POLITICAL DEVELOPMENT AS WELL AS BROAD-BASED INDUSTRIALIZATION OF SARAJEVO. THE LATIN ALPHABET BECAME MORE WIDELY USED, TRAMWAYS AND RAIL LINES WERE ESTABLISHED, AND THE CITY WAS ELECTRIFIED PRIOR TO THE 20

    Maurizio Vitale

    Come visit our Reports section where we talk about
    photographic projects from all over the world, technical machines and events such as this years Cannes Lions where creative minds shape our digital future

    LALEO
    «IF SNIPERS WERE IN A GOOD MOOD THEY WOULD SHOOT AT WHATEVER PEOPLE WERE CARRYING (A BAG OR A CANISTER) BUT THEY WERE SELDOM IN A GOOD MOOD SO THEY WOULD JUST SEND MEN, WOMEN AND CHILDREN TO THEIR GRAVES. 

    LALEO
    «IF SNIPERS WERE IN A GOOD MOOD THEY WOULD SHOOT AT WHATEVER PEOPLE WERE CARRYING (A BAG OR A CANISTER) BUT THEY WERE SELDOM IN A GOOD MOOD SO THEY WOULD JUST SEND MEN, WOMEN AND CHILDREN TO THEIR GRAVES. 

    LALEO
    «IF SNIPERS WERE IN A GOOD MOOD THEY WOULD SHOOT AT WHATEVER PEOPLE WERE CARRYING (A BAG OR A CANISTER) BUT THEY WERE SELDOM IN A GOOD MOOD SO THEY WOULD JUST SEND MEN, WOMEN AND CHILDREN TO THEIR GRAVES. 

    «I AM NOT SO FOCUSED ON THE FEMININE SHAPE, I AM INTO GEOMETRY AND I PUT A STRONG FOCUS TO FABRICS THAT ARE PRODUCED IN ITALY, A MYRIAD OF INCREDIBLE FABRICS STEMS FROM THE PIEMONT REGION, WHERE I WENT TO SCHOOL.»Elena Pignata

    It’s 10 Am in Torino and I am about to meet Elena Pignata After she opens the door I take a breath, I look a second and a third time and I can’t help but to have Leonardo da Vincis most famous portrait he painted in 1503 pop up when I look at Elena Pignatas face. Of course I am a professional and would never mention such bold and clumsy comparisons to my vis-à-vis, but this sure is a great start, I thought to myself.

     

    The soft spoken and charismatic fashion designer guides me trough her apartment that is all tailored by herself. Every detail from the marble kitchen cover that she got from a thumbstone shop, to the furniture and lighting create a warm and welcoming ambience. It’s basically mirroring her warm personality that she manifests in this incredible place. It doesn’t feel overly styled or decorated, its as if each piece has its firm place and a story to tell. And of course her cat Davide who watches every step I take and has coffee with us adds up to the relaxed envelope. CLICK HERE TO READ FULL STORY

    Unlike many others struggling in the business for recognition, Elena has gotten her first big break right after graduation from the fashion institute in Alba, when she won a prestigious award and was able to show her first collection at Tokyo’s fashion week. Back then she was 18, just to be precise. After graduation there were adequate bids for positions in the fashion world and despite the good money it just wasn’t fulfilling. Elena tells me with a smirk that she was holding this extremely comfortable position as fashion designer in a very commercial company, but the urge to create her own fashion was considerably bigger that’s why she called up her father and told him that she would start her own label. Papa’s response was that she must have gone nuts to leave such a well paid job, but he gave her his blessings to what would soon become one of the most avant garde fashion design personalities to emerge out of the neighborhood of Regio Parco and step right on to the runways of Paris, Tokyo and Dubai.

    To those few readers who have been to Regio Parco some 10 years ago, opening a fashion atelier in one of those streets must have sounded like a sad plan, after all Fiat at that time was in great turmoil, thousands of jobs were lost and never created again. The climate was mostlikely not that uplifting.”My store was the first one on Via Catana, there were only a few other shops selling thumbstones to the cemetery.” This should give you somewhat of a picture of who Elena Pignata stands for: CLICK HERE TO READ FULL STORY

    She is not merely a designer who creates incredibly focused pieces, but she stands for the generation of entrepreneurs with an uncompromising vision that has contributed to rejuvenate Regio Parco in tremendous ways. If you go to Via Catana today, you will find an abundance of incredibly well curated shops that are all run independently, there are no retail chains whatsoever, and it’s satisfying to see how many micro entrepreneurs this neighborhood has since attracted.

    Come visit our Reports section where we talk about photographic projects from all over the world, technical machines and events such as this years Cannes Lions where creative minds shape our digital future

    NOT JUST A BAG!
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    Mirus 05
    Mirus 05

    NOT JUST A BAG!
    I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

    Mirus 05
    Mirus 05

    NOT JUST A BAG!
    I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

    Mirus 05
    Mirus 05

    NOT JUST A BAG!
    I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

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