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Shaping the face of retail shopping The 10 Q with Eric Carlson

If you are somewhat of an urbanist, then there is a good chance you might have seen the work of architect and parisian resident Eric Carlson. The man behind acclaimed architecture and design studio «Carbondale» was born in Ann Arbor, Michigan but calls Paris his home.

 

Louis Vuitton, Flagship store, Champs Elysées, Paris

Longchamp, New Bond Street, London // Right: Louis Vuitton, Ropongi, Japan

While Eric Carlson and Carbondale wear many hats — from designing headquarters for Tag Heuer in Switzerland or Escada in Munich to creating showrooms for BMW in Paris and New York. Probably the strongest portfolio angle is the entire design of luxury retail. Such a dream project is the most visited and most successful luxury brand store in the world: Louis Vuitton at the Champs Elysées in Paris, besides many others. It’s hard to categorize Carbondale’s style, but what we were able to extract is that while the modern approach is essential it always pays respect to existing structure. Plus, graphic elements and the art of light most always come into play and take the viewer into a different world, at least for a short while. MIRUS had the chance to conduct the «10Q» with Eric Carlson and hopefully next time we are in Paris he will take us on a bicycle tour.

 

WHAT IS YOUR IDEA OF PERFECT HAPPINESS?
Happiness is attainable, “Perfection” is an illusion…when it’s “good” there’s nothing better.

WHAT IS YOUR GREATEST FEAR?
Loosing the ones I love.

WHAT IS THE QUALITY YOU MOST LIKE IN A MAN?
Passion.

WHAT IS THE QUALITY YOU MOST LIKE IN A WOMAN?
Passion.

WHAT DO YOU CONSIDER YOUR GREATEST ACHIEVEMENT?
Bring my daughters into the world.

WHAT IS YOUR MOST TREASURED POSSESSION?
I’m not into things…except maybe my bicycle.

WHAT IS YOUR FAVORITE OCCUPATION?
Architecture, you either love it or leave it.

WHAT DO YOU MOST VALUE IN YOUR FRIENDS?
Sensitivity.

WHO ARE YOUR HEROES IN REAL LIFE?
My Father, he followed his dreams.

HOW WOULD YOU LIKE TO DIE?
Lucid…I wouldn’t want to miss this once in a lifetime experience.

Eric’s most favourite Restaurant: Piselli Sud in Sao Paulo, Brazil

Eric currently reads: 1491, by Charles C Mann

Eric’s favorite travel destination: Rio

Tag Heuer Museum, Switzerland // Right: BMW Showroom George V