Every year the world of watchmaking and jewelry happens in Basel where more than 1’500 exhibitors and over 150-thousand visitors meet. It is the most important fair in the world and a must for everyone in the business. Already last year, such giants as Patek Philippe adjusted its prices, especially due to the slacking economy in Asia which lead to an over stocked market, hence buyers are hesitant. Nonetheless — there are big brands that are still growing amid the hard times and there are boutique labels such as Vulcain, HYT and Louis Moinet that are steady and in collector’s circles on the top priority list. Some of the smaller labels know where their limits are and priority is not endless scaling and growth, rather innovation and new development are on top of their lists.